Are firms telling little green lies?

Sustainable Life • Web site takes on ad claims that environmental facts may not back up
By Toby Van Fleet
The Portland Tribune, Jan 29, 2008
jIM CLARK / TRIBUNE PHOTO
The Greenwashing Index encourages consumers to think about the credibility of companies’ environmental claims.

Kermit the Frog stands in a forest next to a hybrid sports utility vehicle and says, “It’s easy being green.” But the company that makes that SUV fought against upgraded federal fuel-efficiency standards.(To read more go to
http://www.portlandtribune.com/news/story.php?story_id=120155613148190600#comment_section_container )